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Unlock the Power of CargoWise Data | Guide to Accessing Insights

Unlock the Power of CargoWise Data | Guide to Accessing Insights

In the fast-moving freight forwarding industry, making data-driven decisions is crucial for success. CargoWise, a freight-forwarding software solution by WiseTech Global, provides a comprehensive suite of tools to streamline business operations. However, accessing and analyzing CargoWise data effectively can be challenging - mostly due to the breadth of data and functionality contained within it.

In this post, we'll explore three approaches to connect to your CargoWise data, with a focus on how DataDrive's automated reporting platform can revolutionize your decision-making process.

What is CargoWise?

CargoWise is a leading global software solution designed to simplify operations and improve efficiency for freight forwarders, customs brokers, and logistics service providers. It offers a wide range of tools, including inventory management, customs clearance, financial reporting, and more. By leveraging CargoWise data, freight forwarders can gain valuable insights and make informed decisions that drive operational efficiency and reduce costs - all within a centralized system.

Questions to Answer Using CargoWise Data

CargoWise provides a wealth of data that can help freight forwarders make informed decisions to streamline operations, reduce costs, and enhance customer satisfaction. Here are some critical questions that can be answered using CargoWise data:

How is my overall business performing?

Executives can use CargoWise's suite of modules to gain an understanding of their freight forwarding business by tracking the most important metrics across different areas of their operations. By combining data from modules such as CRM, financial management, and operational workflows, executives can gain a comprehensive view of their business and easily track changes over time. By integrating data from these different modules, executives can quickly identify areas of strength and weakness, make informed decisions, and optimize their operations for growth and profitability. 

How healthy is my sales pipeline?

Freight forwarding companies can benefit greatly from using Customer Relationship Management (CRM) data from CargoWise to gain insights into the health of their sales pipeline. By leveraging this data, companies can track and analyze customer interactions and transactions at various stages of the sales process. This allows them to identify potential bottlenecks, determine the effectiveness of their sales and marketing strategies, and make data-driven decisions to optimize their pipeline.

In addition, CargoWise's CRM platform provides visibility into the status of quotes, orders, and shipments, enabling companies to identify opportunities for cross-selling and upselling to existing customers. Ultimately, using CRM data from CargoWise can help freight forwarding companies improve their sales performance, increase revenue, and deliver a better customer experience.

How are my individual branches performing financially?

CargoWise data can be leveraged by freight forwarders to provide their branch managers with detailed insights into their financial performance. By using CargoWise's financial management tools, branch or department managers can monitor and track key financial metrics such as revenue, expenses, and profit margins. They can also gain visibility into areas such as cash flow, outstanding invoices, and payment histories. With this data, branch managers can make informed decisions about budgeting, resource allocation, and pricing strategies to optimize their financial performance.

Which customers contribute most to revenue and profitability?

Analyzing CargoWise data on customer shipments, cargo types, and destinations can help freight forwarders segment their clients and identify the most profitable customer groups. This enables them to tailor their services and communication strategies to meet the needs of each segment better, ultimately improving customer retention and driving revenue growth.

Three Approaches to Connecting to CargoWise Data

There are three primary approaches for accessing and utilizing CargoWise data:

CargoWise's Built-In Reporting:

CargoWise offers a built-in report generator that allows users to pick columns to view within specific modules manually. Users can create reports based on their selected criteria and export them for further analysis.


  • Integrated within the CargoWise platform
  • No additional software required


  • Reporting is limited to a single module within CargoWise
  • Manual process can be time-consuming

Scheduled Excel Reports

Another approach is to schedule Excel reports to be sent via email at specified intervals. This method provides users with periodic data snapshots that can be stored and analyzed later.


  • Automated delivery of reports
  • Can be easily shared with team members


  • Generates multiple spreadsheets that need to be stored and managed
  • Requires manual effort to stitch data together for historical analysis

Partner with DataDrive with Direct Database Access

The third option is to work with DataDrive to connect directly to your CargoWise data. This approach provides you with executive reports containing historical data, allowing for faster and more comprehensive analysis.


  • Direct access to CargoWise data for in-depth analysis
  • Comprehensive historical data for better decision-making
  • Tailored reporting solutions to meet your specific needs


  • May incur additional fees with Wisetech to open up read-only database access

Seamless Integration with CargoWise

By choosing DataDrive, you'll benefit from seamless integration with your CargoWise data.  Our automated reporting platform offers the following advantages:

  • Direct access to CargoWise data through a secure connection, ensuring data accuracy and real-time insights.
  • Comprehensive reporting across all CargoWise modules, providing a holistic view of your operations.
  • Historical data analysis made easy, enabling you to identify trends, monitor performance, and make informed decisions.
  • Customizable reports tailored to your specific needs, ensuring you have the right information to drive your business forward.
  • Ongoing support from the DataDrive team, ensuring a smooth onboarding process and continued success.

Unlock Your CargoWise Data

As a freight forwarder, making data-driven decisions is crucial to remain competitive in today's rapidly changing landscape. By partnering with DataDrive, you can unlock the full potential of your CargoWise data, streamlining your operations and driving growth. Don't let the limitations of manual reporting hold you back. 

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